Recruiting Real Estate Agents: Features Vs. Benefits

I’m lucky to work with great real estate agents that share with me what real estate recruiters are doing. How real estate company’s are attempting to recruit, the latest recruiting speech….etc. etc.
The reason why most real estate brokerages and real estate recruiters fail is that they are only talking about features. Features of the company. [...]

Recruiting An Agent That Is Only Concerned About Commission Split

I was talking with a real estate agent last week that has told me in the past, that she hates getting real estate recruiting letters but would sit down with a real estate recruiter if she got a phone call.
So, she finally got a phone call and she asked the real estate recruiter, “What is your commission [...]

What Is A Recruit Looking For In A Real Estate Office?

I have told you that when you are trying to recruit a real estate agent that the commission split has nothing to do with the recruiting process. Bold statement?
Not really. A good real estate agent, the kind you want to recruit is smart, savvy and understands that they can get a good commission split from [...]

Recruiting In A Down Real Estate Market

Fact 1: The Real Estate market sucks. (In majority of markets)
Fact 2: There are less transactions being done.
Fact 3: There are still to many real estate agents based on Fact 2.
Fact 4. You can never have enough productive real estate agents in your company.
Question: How are you attracting more productive real estate agents to your company? [...]

Goals: Your Real Estate Agents, Not Yours

Do you know what your real estate agent’s goals are?
And I don’t mean business goals. I mean personal goals.
Personal goals should always come first, you can build your business goals to be in alignment with those personal goals.

“Not only should you provide value to your people, you should value your people.”

You should know what your [...]

Hiring New Licensed Real Estate Agents Is Not Recruiting

I have noticed on real estate brokerage websites, people who have the role of:
Recruiting Director
Director of Career Development
Director of Training and Recruiting
These sound like and seem to be impressive titles. I wonder though, how much time people in these roles actually spend recruiting? Recruiting real estate agents. I’m sure the people who hold these title’s are extremely talented. However, hiring new [...]

Now Hiring

Recruiting In Real Estate Is Not A Sometimes Event 

I went to a coffee shop today. There was a “Now Hiring” sign in the window.
I wonder why are they “Now Hiring”? Isn’t that being reactive? Shouldn’t you always be looking for talent? I don’t think it matters the business or the industry, you should always be looking [...]