The Importance Of YOU Building Your Real Estate Brand Online

Yesterday I gave you the run down on how a real estate company might want to blog….
This morning I ran across a post confirming why,
but the reality is that unless we’re active using the internet to build up our own brand online, there’s always a danger that other people will define our brand for us.

Tech Tuesday

Real Estate Company Blogs
Should real estate company’s be blogging? The franchisor? The real estate broker/owner?
I say yes.
Of course, there are good ways to go about it and bad ways.
The Good 
Redfin, the online real estate brokerage, operates a corporate blog and numerous local city market blogs. You could use their model of the corporate blog being about the [...]

Tech Tuesday

I am planning on bringing you tech ideas for your real estate business growth solutions each Tuesday. I do not plan to be the writer of these posts though as I know that there are much better, more qualified people then myself to help you with that part of your real estate business.
If you would [...]

Real Estate Brokers: Do you know what business you are in?

I know you think you are in the real estate business. Wrong. That is the industry you are in. You are in the real estate industry. As Real Estate Brokers, you run a business inside the real estate industry.
So what business are in?
I see two possible businesses that you could be in, inside the real [...]