3 Steps To Making Sure Your Real Estate Company Profits Next Month

Are you suffering from the correcting real estate market?
Revenue down? Expenses up because you increased your expenses as your revenue was increasing over the last 7 years?
Take these 3 Steps to make sure your real estate company is profitable next month.
Step 1.
Start with Reducing Your Real Estate Office Costs and Expenses
The mistake not to make is [...]

The Four Segments Of Leadership

There are four main styles, or segments of leadership that people fall into. These Four Segments also affect the culture of a company. Ultimately they determine the success or failure of a company.
Volunteer Leaders
These leaders are the first to raise their hand, the first to share a story, the first to serve their fellow teammates [...]

Ideas Worth Working For

“And what makes people work is an idea worth working for, along with a clear understanding of what needs to be done.” -Michael Gerber

The above statement brings some questions to mind for me,
 
1. Do you have the right ideas in your company?
2. Do you have the a clear understanding as a LEADER in your company of what needs [...]

Trust Everyone Around Me

I remember watching my nephew and nieces when they were little playing soccer. Every kid on the soccer field would chase after the soccer ball. They looked like a swarm of bee’s. Going this way. Going that way.
It was a joy to watch them grow, progress and become better in the sport. As they got older, [...]

Connecting In A Real Estate Recruiting Presentation

I never do the same real estate recruiting presentation. Why should I? I am recruiting a different individual each and every time.
My real estate recruiting presentation is about the agent. 100% about them. When do I talk about what my real estate company has to offer? When I know what the real estate agent wants. [...]

How Your Real Estate Company Can Reach Its Goals

Take one moment….think about this.
Do you teach your real estate agents to reach their goals by telling their customers and clients what their goals are, as a real estate agent?
Or do you teach your real estate agents to help each individual customer and client reach their individual goals?
Your goals will be met only, if and [...]

Recruiting and Retention Of Real Estate Agents Through Validation

Question: When was the last time you said congratulations to an agent that didn’t work in your real estate company?
Tough Question: When was the last time you said congratulations to one of your own real estate agents?
Tougher Question: When was the last time you said “Thank you” to one of your own real estate agents?
Toughest Question: [...]

Defining Culture In Your Company

Culture is.
Culture is what it is.
Culture is not good or bad. Culture just is. Here are the questions,
Do you have a productivity focused culture? Do you have a learning based culture? Do you have a caring, sharing culture? Do you have a culture were people’s individual aspirations are encouraged? Do you have an open, diverse [...]

Casual Friday

Know what you are saying, or singing
Casual Fridays are casual. I am going to leave the suit and tie in the closet, wear some jeans and keep it relaxed and light.
Here is a Youtube that makes me laugh harder and harder every time I watch it. And now it’s stuck in my head. I’m walking around during [...]

The Importance Of YOU Building Your Real Estate Brand Online

Yesterday I gave you the run down on how a real estate company might want to blog….
This morning I ran across a post confirming why,
but the reality is that unless we’re active using the internet to build up our own brand online, there’s always a danger that other people will define our brand for us.

Tech Tuesday

Real Estate Company Blogs
Should real estate company’s be blogging? The franchisor? The real estate broker/owner?
I say yes.
Of course, there are good ways to go about it and bad ways.
The Good 
Redfin, the online real estate brokerage, operates a corporate blog and numerous local city market blogs. You could use their model of the corporate blog being about the [...]

Reducing Your Real Estate Office Costs And Expenses

In many situations it is much easier to reduce expenses, then it is to increase revenue.

This is easier said then done, I know. And it’s a balancing act on cutting expenses with out sacrificing services to your real estate agents. This also becomes a retention issue.
The mistake not to make is thinking that your expense [...]

How Many Hats Is Your Real Estate Sales Manager Wearing?

Would you rather have a real estate sales agent that only sells real estate or a real estate agent that has a full time job and sells real estate part-time? Why?
Well, how many different jobs are you asking your real estate sales manager to do? Or are your real estate sales manager’s doing everything part-time?

I [...]

Tech Tuesday

I am planning on bringing you tech ideas for your real estate business growth solutions each Tuesday. I do not plan to be the writer of these posts though as I know that there are much better, more qualified people then myself to help you with that part of your real estate business.
If you would [...]

Expectations Matching Enviroment

I see and hear about real estate offices asking their real estate agents to lead generate. These real estate offices ask their real estate agents to block out time to lead generate 2-3 hours every morning. This is great! These are realistic expectations for leadership to give. However the environment that leadership is providing does [...]

Casual Fridays

I haven’t decided if Fridays will be just casual Fridays or business casual Fridays.
Jeans and t-shirt or Docker’s and Polo-shirt?
If you have a suggestion, let me know. darinpersinger@gmail.com

Trulia, Yahoo and Zillow: Working together for you

At the Trulia blog, it was announced that 3 of the biggest listing aggregators, Trulia, Zillow and Yahoo are teaming up to format a new standard for data feeds to make it easier for Real Estate company’s to syndicate their listings and get maximum internet exposure.
From the press release,
The data feed specification will be based on the XML format [...]