I’m lucky to work with great real estate agents that share with me what real estate recruiters are doing. How real estate company’s are attempting to recruit, the latest recruiting speech….etc. etc.
The reason why most real estate brokerages and real estate recruiters fail is that they are only talking about features. Features of the company. Recruiters only talking about their own business, their own company, what they offer.
How does that benefit a real estate agent? How is that going to help with a real estate recruits fear of change when all a real estate recruiter talks about is features?
Here is a great example of only talking about a company and their features. No benefits for the agent at all.
Take a look at all your recruiting marketing copy. Take a look at your recruiting presentation. Take a look at your needs analysis questions. What is it focused on? Features of your company or benefits for the recruit?
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5 ways I have NEVER recruited an experienced real estate agent
Filed under: experienced real estate agents, recruiting, recruiting real estate agents | Tagged: features vs. benefits, recruiting, recruiting experienced agents, recruiting real estate agents
