I never do the same real estate recruiting presentation. Why should I? I am recruiting a different individual each and every time.
My real estate recruiting presentation is about the agent. 100% about them. When do I talk about what my real estate company has to offer? When I know what the real estate agent wants. And when the real estate agent asks.
If I’m meeting someone for a real estate recruiting presentation, I’m at the CONNECT step in the SCEF Recruiting System. I’m trying to CONNECT with them to see if we are a match. Should I go into business with this person? What are their desires, goals, plans? What drives them? What are their values?
I had a recruiting appointment today with a real estate agent, he said to me,
“I’m cautious. I’m going to take my time and do my research.”
After an hour together and spending only about 5 minutes talking about commission splits and office fees, the recruit said to me,
“I’m coming here. If that’s OK with you?”
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