Real Estate Company Blogs
Should real estate company’s be blogging? The franchisor? The real estate broker/owner?
I say yes.
Of course, there are good ways to go about it and bad ways.
The Good
Redfin, the online real estate brokerage, operates a corporate blog and numerous local city market blogs. You could use their model of the corporate blog being about the industry, the inner workings of the company, and the company in general and promote and support your agents blog. Don’t try to compete with your real estate agents blogs. If one of your real estate agents has the market stats on a local area, link to them. Don’t compete with them.
The Bad
A large independent in the state of Wisconsin, First Weber, started a company blog in June of 2007. It lacks focus, it lacks a voice, it is not aesthetically pleasing, it doesn’t engage the consumer and worst of all, it doesn’t promote or support their real estate agents. Three things that they could do immediately to make their real estate blog better.
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Create a blog roll with all their real estate agents blogs
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Invite a home buyer or seller to blog about their personal experience working with First Weber
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Define who the author of each post is. Let each blogger find and use their voice and allow the customer to get to know the people in the real estate company.
The Great
Real Living keeps a fantastic real estate franchisor blog. And best of all they have been doing it since February of 2002, before most of us even knew what a blog was! They provide great links on their side bar, easy for the consumer to access. (Seller References, Buyer References, Agent Selection References, etc.) It seems like everyone in Real Living has a blog too, from the President to the Franchise Sales Director
If interested in contributing to Tech Tuesday on Real Estate Growth Solutions contact Darin at DarinPersinger@gmail.com
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I think blogs are also a great way to communicate to people what the real estate industry its all about. This can include both the good and the bad, for better or for worse. But with a certainty that you will get the people’s opinion and true feedback.
This also works both ways. Plus it is a great way to share experiences!