Would you rather have a real estate sales agent that only sells real estate or a real estate agent that has a full time job and sells real estate part-time? Why?
Well, how many different jobs are you asking your real estate sales manager to do? Or are your real estate sales manager’s doing everything part-time?
I see many real estate company’s were the real estate manager is,
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the broker in charge
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the trainer
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the staff supervisor
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the office manager
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the real estate coach
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the janitor
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a competing sales agent
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the office therapist
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the recruiter
And yet the broker/owner keeps wondering why recruiting goals are not met, why production isn’t increasing, and why the trash cans are overflowing. In these types of real estate company’s it is truly a matter of expectations not matching environment.
Even if your real estate sales manager is doing all these tasks “good”, I guarantee that they are doing none of them “great”. What, if your sales manager did “great” would have the biggest benefit to your real estate company?
Related Posts:
Sales meeting: Good luck with that!
5 Ways I have never recruited experienced real estate agents
Filed under: Uncategorized | Tagged: agent recruiters, full-time real estate agents, goal setting, leadership, mission and vision, part-time real estate agents, real estate business, real estate recruiters, real estate sales manager, realignment
Building a team is important in any business and as the owner of company one needs to address this issue and devote time to it. Buildinig your business is the goal not getting by.
Port,
Totally agree, and I believe I know what you are saying, so I, I’m just agreeing semantics right now.
It doesn’t matter if I’m coaching and agent on building their real estate team or a broker on building their company, I let them know that they need to move away from buisness development, into people development. Developing people is it what will develop your business. That’s a giant chasm for most.
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