Casual Friday

Know what you are saying, or singing
Casual Fridays are casual. I am going to leave the suit and tie in the closet, wear some jeans and keep it relaxed and light.
Here is a Youtube that makes me laugh harder and harder every time I watch it. And now it’s stuck in my head. I’m walking around during [...]

What Is The One Thing That Every Real Estate Recruiter Should Offer?

Guerrilla Consulting offers this advice for consultants,
No matter how different your practice is from that of other consultants, the one service you should offer to clients is a diagnostic assessment. You might refer to your service as a strategic assessment, gap analysis, business process evaluation, or even an initial consultation.
Whatever you choose to call it, [...]

The Importance Of YOU Building Your Real Estate Brand Online

Yesterday I gave you the run down on how a real estate company might want to blog….
This morning I ran across a post confirming why,
but the reality is that unless we’re active using the internet to build up our own brand online, there’s always a danger that other people will define our brand for us.

Tech Tuesday

Real Estate Company Blogs
Should real estate company’s be blogging? The franchisor? The real estate broker/owner?
I say yes.
Of course, there are good ways to go about it and bad ways.
The Good 
Redfin, the online real estate brokerage, operates a corporate blog and numerous local city market blogs. You could use their model of the corporate blog being about the [...]

Reducing Your Real Estate Office Costs And Expenses

In many situations it is much easier to reduce expenses, then it is to increase revenue.

This is easier said then done, I know. And it’s a balancing act on cutting expenses with out sacrificing services to your real estate agents. This also becomes a retention issue.
The mistake not to make is thinking that your expense [...]

How Many Hats Is Your Real Estate Sales Manager Wearing?

Would you rather have a real estate sales agent that only sells real estate or a real estate agent that has a full time job and sells real estate part-time? Why?
Well, how many different jobs are you asking your real estate sales manager to do? Or are your real estate sales manager’s doing everything part-time?

I [...]

A Quick, Easy Real Estate Agent Retention Excercise

It does no good to recruit great real estate agents if you don’t have great real estate agent retention also.
This is a quick, easy exercise to get you started on real estate agent retention:
Imagine you are your competition—
Look at your real estate company through the eyes of the competition, what weakness could you see in [...]