Real Estate Brokers: Do you know what business you are in?

real estate business vs. real estate industry

I know you think you are in the real estate business. Wrong. That is the industry you are in. You are in the real estate industry. As Real Estate Brokers, you run a business inside the real estate industry.

So what business are in?

I see two possible businesses that you could be in, inside the real estate industry,

The Selling Real Estate Business

This is the business of generating leads, marketing, advertising, listing real estate, selling real estate and dealing with customers and clients.

The Real Estate Agent Business

This is the business of supporting, training, developing, coaching, promoting, guiding and helping real estate agents.

So, what kind of business are you in?

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