Hiring New Licensed Real Estate Agents Is Not Recruiting

I have noticed on real estate brokerage websites, people who have the role of:

Recruiting Director

Director of Career Development

Director of Training and Recruiting

These sound like and seem to be impressive titles. I wonder though, how much time people in these roles actually spend recruiting? Recruiting real estate agents. I’m sure the people who hold these title’s are extremely talented. However, hiring new real estate licensee’s is not real estate recruiting. Here is what I think the typical day of an individual holding this type of role does:

• Check email
• See if anyone filled out a career info contact request on the real estate brokerage website
• Check real estate simulator results
• Return some phone calls
• Email agents that did well on the real estate simulator
• Meet with an unlicensed person for an hour to discuss opportunities

What does recruiting mean to you and your real estate brokerage?